Hire with science.
Develop with coaching.
Persona 28 combines Hogan’s proven personality science with cutting-edge AI analytics, helping you confidently select, develop, and retain leaders who fit your culture and drive performance.
Our founder has advised leaders at:
Hire with science.
Develop with coaching.
Persona 28 combines Hogan’s proven personality science with cutting-edge AI analytics, helping you confidently select, develop, and retain leaders who fit your culture and drive performance.
Our founder has advised leaders at:
Hire with science.
Develop with coaching.
Persona 28 combines Hogan’s proven personality science with cutting-edge AI analytics, helping you confidently select, develop, and retain leaders who fit your culture and drive performance.
Our founder has advised leaders at:
Most leadership decisions are still made on politics and gut feelings.
Choosing leaders based on charisma, politics, or guesswork degrades your company culture, reduces engagement, and leads to costly turnover.
Choosing leaders based on charisma, politics, or guesswork degrades your company culture, reduces engagement, and leads to costly turnover.
Choosing leaders based on charisma, politics, or guesswork degrades your company culture, reduces engagement, and leads to costly turnover.
Without accurate insights, leadership decisions become about popularity and interview skills—neither of which predicts real success or culture fit.
Without accurate insights, leadership decisions become about popularity and interview skills—neither of which predicts real success or culture fit.
Without accurate insights, leadership decisions become about popularity and interview skills—neither of which predicts real success or culture fit.
Persona 28 is different
Persona 28 is different
Proven science
Leveraging Hogan’s validated assessments backed by 40+ years of research.
Proven science
Leveraging Hogan’s validated assessments backed by 40+ years of research.
Proven science
Leveraging Hogan’s validated assessments backed by 40+ years of research.
Proven science
Leveraging Hogan’s validated assessments backed by 40+ years of research.
AI-driven talent insights
Advanced analytics that reveal hidden patterns for predictive, strategic decisions.
AI-driven talent insights
Advanced analytics that reveal hidden patterns for predictive, strategic decisions.
AI-driven talent insights
Advanced analytics that reveal hidden patterns for predictive, strategic decisions.
AI-driven talent insights
Advanced analytics that reveal hidden patterns for predictive, strategic decisions.
Tailored solutions
Personalized, high-touch services specifically for executive-level leaders.
Tailored solutions
Personalized, high-touch services specifically for executive-level leaders.
Tailored solutions
Personalized, high-touch services specifically for executive-level leaders.
Tailored solutions
Personalized, high-touch services specifically for executive-level leaders.
Measurable results
Clear data and reporting that demonstrate ROI, impact, and alignment with your business goals.
Measurable results
Clear data and reporting that demonstrate ROI, impact, and alignment with your business goals.
Measurable results
Clear data and reporting that demonstrate ROI, impact, and alignment with your business goals.
Measurable results
Clear data and reporting that demonstrate ROI, impact, and alignment with your business goals.
Make leadership decisions that are strategic, precise, and impactful.
Make leadership decisions that are strategic, precise, and impactful.
Leadership solutions designed around your business
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
Leadership solutions designed around your business
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
Leadership solutions designed around your business
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
Leadership solutions designed around your business
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.